PERSEC
PERSEC is a business sub brand of K.D.Art, a new media art company co-founded by ZHU Qi and XIA Yongyao
The team’s holistic skillsets cover art, visual, and production and directing, committed to converting concepts into visual representations for clients
Business presence: visual communication, self-media production, CGI animation, naked-eye 3D display, and corporate marketing campaigns
Projects
Butterfly Garden - Immersive Video Mapping
Shanghai, China
Right at the beginning of 2023, the immersive dinner experience produced by Dieyuan Banquet Hall in Shanghai Xintiandil, in collaboration with our visual arts team Persec has officially launched. Guests can enjoy the ever-changing immersive spatial projections while savoring Dieyuan’s refined Shanghai-style cuisine — satisfying all five senses in the same moment and the same space.
The scenes feature a variety of elements including ink-wash particle animations, 3D animations, and abstract visual artworks. This marks Persec’s pioneering attempt and innovation in the dining sector, as well as an expansion of new experiential possibilities for the restaurant industry.
JoyLand Headquarter - 3D Video
Shanghai, China
When the Joyland Shanghai Headquarter was being established, we recommended transforming the lobby’s columns into an independent 3D spatial installation fully surrounded by LED screens. In the end, we progressively displayed a visual sequence inside the columns: evolving from scattered point particles to strong, resilient lines, and finally into expansive water elements embodying the concept of “the sea embracing a hundred rivers.” Even when viewed from outside the park, the lobby instantly conveys a powerful sense of spatial depth and visual impact through the glasses-free 3D effect.
The team also specially customized an artistically styled promotional video for Joyland, tailored to the door-shaped irregular screen. The overall concept was guided by the core principle that “the screen itself is the spatial structure.”
ModernCity - Creative Video
Yinchuan, China
The screens for the Yinchuan Modern City project have already moved far beyond the category of single irregular-shaped displays. The entire visual presentation comprises four faces across four directions together with four pillar planes, approaching the level of a full installation artwork — much like public art installed in a shopping mall that elevates the overall commercial atmosphere.
Under these conditions, we divided the visual content into two distinct parts: the past (a silent film story) and the future (cyberpunk). In the silent film narrative, we treated all the screen cubes as individually separated elements, allowing performers to engage in dialogue, interaction, and seamless traversal between different screens, thereby creating an independent space detached from the real world. For the cyberpunk portion, we placed greater emphasis on intricate detail within each screen. Moreover, throughout the entire film’s construction of the cyber world, we incorporated the main subject — Yinchuan Modern City itself — directly into the video.
LongXiaoHu - 3D Video
Chengdu, China
This is Longfor Group’s first glasses-free 3D video. We transformed Longhu’s IP character Long Xiaohu into a dynamic 3D animated figure capable of interacting directly with the audience. After thorough discussions, explorations, and brainstorming sessions, we defined Long Xiaohu’s personality as mischievous, laid-back, and childlike. This character design was also used to create a youthful, vibrant concept and atmosphere for Longfor Paradise Walk ShopingMall in Chengdu China.
This marked the Persec team’s first attempt working with a real, established IP, and the final result was highly satisfying.
Marionnaud
Wuhan, China
The glasses-free 3D video created for Marionnaud’s first flagship store in China represents a perfect artistic collaboration. We invited young Chinese digital artist Li Haozhe to co-create the piece. We brought Marionnaud’s spirit of pursuing ultimate quality in color cosmetics and beauty products into the world of digital art. The artist used code to interpret the beauty of vibrant colors and rich textures. Even more remarkably, we achieved the visual miracle of naked-eye 3D even on a completely flat screen.